The mission of Natural Nuance is to create a new perception of luxury based on a selective approach to natural materials, ethical production and true artisan work. Natural Nuance is proud to have signed the Global Fashion Agenda 2020 Commitment for Circularity.
What is a Circular Economy? And how is it different from Sustainability?
A circular economy lies on the principles of redefining growth. No longer relying on single-use plastics, toxic byproducts or fast fashion, the circular economy is founded on a transition to renewable energy sources and turning waste into value. It’s more about investing in high quality, well-crafted products that you love so much that you hold onto it and use it for years.
What does it mean to be a Circular Fashion Brand?
We believe that the future of fashion is circular. With polluting manufacturing practices and increasing waste from fast fashion causing increasing damage to our earth, it’s no longer enough to just be sustainable. We should all aspire and work towards leaving a positive impact. That means redefining our production and consumption models to be focused on high quality, low-impact materials that only get better with age, like naturally tanned, high-quality leather bags.
Within the fashion industry, we have joined other spearheads in rethinking every step of the products’ lifecycle, from materials sourcing and manufacturing processes, to design and easy recycling and reuse methods.
What makes Natural Nuance Circular?
Natural Nuance’s design strategy for cyclability enables re-use, upcycling and recycling of each of our products once it has been used and loved by our customers for a long time.
Our products are designed so that material types can easily be separated for recycling. For example, we design our products so that they can be constructed using generous, clear cuts. Only a few parts need to be cut upon for deconstructing, which enables us to keep the larger leather parts for reuse toward new products once the seams have been opened. This also allows us to keep the use of adhesive to the absolute minimum and we avoid using glue altogether on any larger areas, making it easier for us to separate and preserve the leather.
We exclusively use certified naturally tanned leather, outside and inside and do not work with leather that has been tanned using chrome. We are currently investigating the usage of natural adhesives to avoid chemicals as well.
When we are sourcing our materials, we also look at the following criteria: Low amount of pollutants, allergy friendly, short transport routes, social standards of producers, synthetical colors (if used) have no heavy metals.
Individuality is a sign of leather quality. Therefore some leather skins will show the traces of the life of the animal. These traces are never sealed with plastic or synthetic material. Leather is a natural material and it is our aim to celebrate its authenticity. This is a design choice that prolongs the life of our products.
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